Join our Startup Competition and Win a Trip to SXSW2018

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Join our Startup Competition and Win a Trip to SXSW2018

Are you a Dutch energy or mobility startup geared up to shape the future? Does your company have what it takes to help make an effective transition to a more sustainable, affordable, secure energy and mobility system? Then we need you!

innogy SE via it’s local retail company, Essent Nederland B.V, & New Dutch Wave Foundation are inviting startups in the energy and mobility industry to pitch on January 15th 2018 their company to a panel of judges from within the ecosystem. The winners of this awesome competition will win a trip to Austin, Texas, to present their startup at the New Dutch Wave house at the global showcase SXSW18.

South by Southwest (SXSW) dedicates itself to helping creative people achieve their goals. SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event is an essential destination for global professionals with all its features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities.

We are searching for exciting startups in the following domains: energy saving solutions, inner climate, smart & connected and eMobility. (see roadmap figure below)

10 startups will be chosen to pitch in the attempt to convince the jury of the value of their products/solutions. One startup will win a trip to SXSW 2018!




1st Prize:

  • Business trip to SXSW 2018 for one person (including travel, accommodation and interactive SXSW ticket)
  • Dates: March 11th until March 15th, 2018
  • The winner will be pitching again at the startup pitch event at the New Dutch Wave house during SXSW18 in Austin, Texas
  • Participate in the New Dutch Wave Startup Program at SXSW 2018
  • Have the unique opportunity of joining the Essent E+ product development funnel. Where multiple projects are accelerated too market, allowing the startup to have a launch customer, following corporation talks.
  • Pre-selected for customer validation sprint with Innogy’s Amsterdam digital garage. Which is a free investment & consulting (2 months of work) into validating your product & service against our customers.

2nd and 3rd prize

  • Having the unique opportunity of joining the Essent E+ product development funnel. Where multiple projects are accelerated too market, allowing the startup to have a launch customer, following corporation talks.


  • Startup based in The Netherlands
  • Startup to have been founded within the last 3 years
  • Must fit in the following domains: Energy Saving Solutions, Inner Climate, Smart & Connected and eMobility. (see roadmap figure above)
  • A compelling product story
  1. Beyond prototype and can eloquently demonstrate their product and/or service
  2. A clear business explanation of your unique USP and target market
  3. Variable product market fit within 1 – 3 years
  • Business Profile
  1. Own your own intellectual property rights for your business model
  • Potential for growth / growth strategy
  1. Earnings before interest and taxes [email protected] 0.5 million within 3 years
  • Startups that have a direct business relation with the organization (New Dutch Wave, innogy SE) and/or members of the jury are excluded of participation

It is in the sole and free discretion of (New Dutch Wave Foundation, innogy SE, Essent Nederland B.V. to invite participants to such pitch competition.


The jury will be using the following four criteria to judge the startup pitches. Each will be rated on a 1-5 scale.

  • Concept
  • Customer Validation
  • Business Model
  • Presentation - Presentation format is a 3 minutes pitch, followed by a 2 min Q&A

Rating of the criteria is in the sole and free discretion of the judges. The judges' decision is final. There is no obligation to publish rating results



For more information about the Pitch Competition please contact:

Jean-Paul Mau-Asam - Program Manager Startups – [email protected] (Phone: + 31 6 41 37 63 35)

Other important information

This startup competition is subject to Dutch law.

The organization (New Dutch Wave Foundation, Innogy S.E and Essent Nederland B.V.) may choose to make the (winning) startups public.

About innogy SE

innogy SE is one of Europe's leading energy company, with revenue of around €44 billion (2016), more than 40,000 employees and activities in 16 countries across Europe. With its three business segments Grid & Infrastructure, Retail and Renewables, innogy addresses the requirements of a modern, decarbonised, decentralised and digital energy world. Its activities focus on its 23 million customers, and on offering them innovative and sustainable products and services which enable them to use energy more efficiently and improve their quality of life.

The key markets are Germany, the United Kingdom, the Netherlands and Belgium, as well as several countries in Central Eastern and South Eastern Europe, especially the Czech Republic, Hungary and Poland. In renewable power generation, the company is also active in other regions, e.g. Spain, Italy and the MENA region (Middle East, North Africa), with a total capacity of 3.7 gigawatts. As a leader of innovation in future-oriented fields like eMobility, we are represented in the international hot-spots of the technology industry such as Silicon Valley, Tel Aviv, London and Berlin.

We combine the extensive expertise of our energy technicians and engineers with digital technology partners, from start-ups to major corporates. With planned capital investments of around €6.5- €7.0 billion (2017-2019), we are building the power market of the future and driving forward the transformation of the energy market.

innogy is colourful, flexible and full of energy – let’s innogize!

Further information:

About New Dutch Wave

New Dutch Wave is an international movement to celebrate top notch Dutch creativity and entrepreneurship launched at SXSW17. Designed to inspire, connect and generate new business, New Dutch Wave is the place where Dutch entrepreneurs, creatives, start-ups, artists, as well as the Dutch government and the Netherlands’ biggest cities will present themselves to a new and relevant international audience.

Further information:

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