As data alone is unlikely to drive decisions, chief data and analytics officers (CDAOs) need to learn to design better decisions and make change in three ways, according to Gartner, Inc. The three ways are: improving the timing of decisions, accelera...
Read the highlights from Day 1 at the Gartner Data & Analytics Summit 2022 London.
Navigating hybrid work arrangements, tackling hypercompetitive talent landscapes, and changing employee-employer relationships are now the norm for HR leaders. The level of volatility will only increase this year as new COVID-19 variants emerge, hybr...
By 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven decision making, using technology that unites workflow, data and analytics, according to Gartner, Inc. The market is growing rapidly with the rush to virtual ...
Chief marketing officers (CMOs) entered 2022 with their role in transition more than in recent years. They are expected to advance the brand strategy, foster compelling digital experiences and deliver growth with drastically reduced budgets. Amid a c...
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Life realigned, the wealth gap and seismic civic engagement are three major themes that will impact consumer values and buying behaviors in the coming months, according to Gartner, Inc.
On Day 2 from the conference, we are highlighting the latest results on top post-COVID consumer trends and buying behaviors in a recession, drivers of genius martech brands and how ABM can help focus B2B personalization efforts.
As scrutiny of the value and ROI of marketing technology (martech) grows, only 18% of brands have mastered their extensive martech stack to produce a “gifted” or “genius-level” of marketing performance*, according to Gartner.
To overcome the complexities of personalization, B2B marketing leaders must leverage account-based marketing (ABM) to improve their ability to execute personalization at scale, according to Gartner, Inc. Gartner defines ABM as a go-to-market strategy...
