Contingency plans will minimize the business impact of canceled or postponed events and enable organizations to overcome associated disruptions due to coronavirus, according to Gartner, Inc.
B2B buyers increasingly leverage both marketing and sales-led channels throughout the buying process, but often fail to realize their true value due to differing priorities between marketing and sales departments, according to Gartner, Inc.
Retail chief supply chain officers (CSCOs) should follow three best practices to mitigate disruptions and revenue reductions caused by the novel coronavirus, according to Gartner, Inc. The goal is to combine an effective near-term response to the imp...
Companies that have seen a positive revenue growth collect more customer experience (CX) data than nongrowth companies, according to a recent survey by Gartner, Inc. The survey found that nearly 80% of growth organizations use customer surveys to col...
