No Softening of Digital Investments - CFOs View Tech as Key to Mitigating Inflation
Gartner, Inc. released the list of Genius Brands within the latest Gartner Digital IQ Index, identifying the best-in-class brands across 15 industries.
We are bringing you news and highlights from Gartner Marketing Symposium/Xpo, taking place this week virtually in the Americas. Below is a collection of the key announcements and insights coming out of the conference.
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Generative artificial intelligence, autonomic systems and privacy-enhancing computation are three tech trends gaining traction in banking and investment firms in 2022, according to Gartner.
Marketers today are tasked with addressing consumer concerns around inflation, geopolitical events, and ongoing COVID-19 challenges. Gartner experts are presenting research on cultural and consumer insights toward major societal and macroeconomic dis...
Marketing teams that are effective at scaled judgment and empathetic influence are more likely to report revenue growth, according to Gartner, Inc. In fact, marketing teams who implemented these skills were 11% more likely to report organizational re...
We are bringing you news and highlights from Gartner Marketing Symposium/Xpo, taking place this week virtually in the Americas. Below is a collection of the key announcements and insights coming out of the conference.
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
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