Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
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In 2022, women account for 19% of C-level positions in the average supply chain organization, up from 15% in 2021, according to a survey by Gartner, Inc. and AWESOME. However, women comprise 21% of VP-level roles, a decrease from 23% last year, and 3...
CFOs View Continuing Price Hikes as Unsustainable in Long-Term Inflationary Environment
We are bringing you news and highlights from Gartner CSO & Sales Leader Conference 2022, taking place virtually May 17-18. Below is a collection of the key announcements and insights coming out of the conference.
Sense Making - or helping buyers simply make sense of the information they’ve already encountered - should be at the forefront for almost all sales teams, as it ensures a commercial advantage for sellers in an information-rich environment by increa...
A recent survey of CEOs and senior executives by Gartner, Inc. revealed significant shifts in their thinking regarding people, purpose, prices and productivity in 2022, specifically on matters of sustainability, workforce issues and inflation.
The Gartner Tech Growth & Innovation Conference 2022 will cover new trends, approaches and innovative technologies needed to optimize sales and marketing efforts, and propel product innovation for business growth and market expansion.
We are bringing you news and highlights from Gartner CSO & Sales Leader Conference 2022, taking place virtually May 17-18. Below is a collection of the key announcements and insights coming out of the conference.
Sales leaders looking to cultivate an adaptable sales organization should rethink their current sales efforts across three dimensions, according to Gartner, Inc. Those dimensions include: customer understanding, customer engagement and operating mode...
