Navigating hybrid work arrangements, tackling hypercompetitive talent landscapes, and changing employee-employer relationships are now the norm for HR leaders. The level of volatility will only increase this year as new COVID-19 variants emerge, hybr...
By 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven decision making, using technology that unites workflow, data and analytics, according to Gartner, Inc. The market is growing rapidly with the rush to virtual ...
Chief marketing officers (CMOs) entered 2022 with their role in transition more than in recent years. They are expected to advance the brand strategy, foster compelling digital experiences and deliver growth with drastically reduced budgets. Amid a c...
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Life realigned, the wealth gap and seismic civic engagement are three major themes that will impact consumer values and buying behaviors in the coming months, according to Gartner, Inc.
On Day 2 from the conference, we are highlighting the latest results on top post-COVID consumer trends and buying behaviors in a recession, drivers of genius martech brands and how ABM can help focus B2B personalization efforts.
As scrutiny of the value and ROI of marketing technology (martech) grows, only 18% of brands have mastered their extensive martech stack to produce a “gifted” or “genius-level” of marketing performance*, according to Gartner.
To overcome the complexities of personalization, B2B marketing leaders must leverage account-based marketing (ABM) to improve their ability to execute personalization at scale, according to Gartner, Inc. Gartner defines ABM as a go-to-market strategy...
To be more agile and adaptive in the year ahead, marketing leaders must prioritize four core competencies with a renewed focus that accounts for the unprecedented changes of 2020, according to Gartner, Inc. These core competencies that will help mark...
We are bringing you news and highlights from Gartner Marketing Symposium/Xpo, taking place this week virtually in the Americas. Below is a collection of the key announcements and insights coming out of the conference.
