Life realigned, the wealth gap and seismic civic engagement are three major themes that will impact consumer values and buying behaviors in the coming months, according to Gartner, Inc.
On Day 2 from the conference, we are highlighting the latest results on top post-COVID consumer trends and buying behaviors in a recession, drivers of genius martech brands and how ABM can help focus B2B personalization efforts.
As scrutiny of the value and ROI of marketing technology (martech) grows, only 18% of brands have mastered their extensive martech stack to produce a “gifted” or “genius-level” of marketing performance*, according to Gartner.
To overcome the complexities of personalization, B2B marketing leaders must leverage account-based marketing (ABM) to improve their ability to execute personalization at scale, according to Gartner, Inc. Gartner defines ABM as a go-to-market strategy...
To be more agile and adaptive in the year ahead, marketing leaders must prioritize four core competencies with a renewed focus that accounts for the unprecedented changes of 2020, according to Gartner, Inc. These core competencies that will help mark...
We are bringing you news and highlights from Gartner Marketing Symposium/Xpo, taking place this week virtually in the Americas. Below is a collection of the key announcements and insights coming out of the conference.
Chief marketing officers (CMOs) must focus on building trust as 57% of consumers reported they lacked trust in U.S. brands, according to a recent survey by Gartner, Inc.
Worldwide smartphone sales to end-users totaled 366 million units in the third quarter of 2020, down 5.7% from the third quarter of 2019, according to Gartner, Inc. Overall global mobile phone sales to end users totaled 401 million units, a decline o...
On Day 3 of the conference, we are highlighting the Gartner top strategic technology trends for 2021, and sessions with tips and tricks for how enterprises can interact digitally with their customers, and the future of work trends that will impact em...
